You don’t see elevated catwalks much, ever. The catwalk is something I’ve never come across and probably never will again. On how Atlanta Dairies could stand out from Ponce City Market, Westside’s Stockyards, and other adaptive-reuse ventures: In the meantime, Paces is selling Krog Street Market to an undisclosed buyer, a transaction Cochran expects to complete within a few weeks.Ĭochran spoke candidly about the headaches his team has encountered with Atlanta Dairies and why they might be worth it in the end: Cochran says other negotiations are ongoing, apartments will be ready in October, and that retail openings should start rolling out around Thanksgiving through early 2019. Substantial demolition work finally launched about a year ago.īeyond the music venue (a partnership with Agon Entertainment, owners of the Variety Playhouse and the Georgia Theatre in Athens), confirmed tenants include a coffee shop by Thrive Farmers, and Collier’s Department Store, a throwback retailer for everyday conveniences. The property has been abandoned since Italian milk company Parmalat shuttered in 2004. In phase one alone, plans include 321 apartments, five retail slots within the art-deco style building that once housed Atlanta Dairies, office space (13,000 square feet, above the retail), a music venue with a rooftop hangout, all set around an industrial-hip outdoor space called The Yard. But with its adaptive-reuse ambitions, sheer size, and multiple functions, the Atlanta Dairies property at 777 Memorial Drive could be the most intriguing. Paces is the main player in a surge of development that’s altering the look and function of Memorial Drive from Grant Park to Kirkwood and beyond. Why? It’s complicated, says David Cochran, Paces’s president and CEO. Three years later, that’s still the plan, but the whole thing is very much a work in progress.
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